Everything You Need To Know About Marketing Your Business During The Coronavirus (And Why It’s More Important Now Than Ever To CONTINUE Your Marketing Efforts!)
There is so much information floating around regarding COVID-19: how to avoid it, proper hand-washing techniques, practicing social distancing, what to do if you get the virus and more.
But outside of personal concerns, there are added professional concerns for small business owners trying to minimize financial impact on their businesses during this time.
If you’re a small business owner, you probably have additional questions like this:
How is COVID-19 going to affect my business?
How should I market my business during this time?
SHOULD I even market my business during this time?
To answer that last one, absolutely yes, and here’s why:
At times like these, some businesses have a tendency to pull back or stop their marketing all together (like your competitors!) while the smartest businesses use it as an opportunity to get ahead.
So which one are you?
You have two options as a business owner:
Option #1: Embrace being a victim, pause all advertising efforts & brace for little to no results.
Option #2: Take your business by the horns and maximize this opportunity to get ahead!
Now, you may be thinking, “Yes of course I would rather see results than not, but how do I do that? How do I market my business through the Coronavirus?”
If you sell toilet paper or hand sanitizer, you probably don’t need to read any further. Otherwise, valid question!
Let’s look at a few ways the rest of us can utilize digital marketing to get ahead and come out on TOP!